The Web Content Manager is a highly collaborative, self-motivated, creative person that is adaptable to new processes with capacity to function independently. The Web Content Manager is knowledgeable (or able to become knowledgeable) of community outreach and programming that can be developed into web-based programs implemented at both the individual and community level.
This is a Grant Funded position.
Duties:
- Manages the development and implementation of the digital communication and community dissemination strategies for the Bullard Center for Environmental and Climate Justice
- Collaborates on the writing, design and coordination of the production of digital communication and marketing materials
- Oversees digital community-building through social media channels, email marketing and the Center’s web presence (WebFlow experience required)
- Responsible for ownership and management of digital channels and the website
- Ensures brand consistency and integrity across all digital channels and assets, including messaging, imagery, and tone of voice
- Implements a cohesive editorial strategy and voice
- Partners with internal and external stakeholders, such as special project teams, service teams, IT, and campus partners to achieve program goals and to ensure coordination
- Manages constituent concerns and reputational issues and other high priorities on digital channels
- Manages the execution of robust email marketing campaigns; including segmentation, automation and other email best practices that deliver conversions
- Applies the latest SEO innovations to continuously improve search engine visibility and performance
- Develops digital platforms to support event attendance and execution, including adding events to public calendars
- Performs all other duties as assigned
